Hospitality

Minimo

Minimo9 photos

About the Project

Minimo is a neighborhood wine shop and tasting room in a 1920s brick building near Oakland’s Jack London Square. The owners offer “minimal-intervention” wines—the name means “minimal” in Italian—from sustainable, family-owned wineries, and that ethos became the remodel’s design theme. Medium Plenty’s goal was to make the tasting bar an inviting destination rather than an afterthought, with an adjoining retail space that is light, airy, and conducive to browsing and conversation.

Curving glass showpieces contrast with cubic forms of oiled ash, visually paralleling the hand-blown glass lighting Medium Plenty custom designed with Michael Meyer. Custom woodwork by Ghostown Woodworks and contracting by DW+JY Construction complete the craft roster. Glass is the featured medium: transparent curves against solid ash volumes inside historic brick.

Hospitality architecture and interior design by Medium Plenty, photographed by Melissa Kaseman. Minimo shows how a wine program’s philosophy can shape space—minimal intervention as material clarity, tasting as primary ritual, and retail as a bright room for lingering rather than a secondary shelf wall. The project is sited in Oakland, California. Based on the studio’s published program, the work reads as a hospitality project.

The Team5

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