1901 Poplar

1901 Poplar was designed for a start-up innovation hub creating tech opportunities for underserved communities. The client had acquired an industrial warehouse in West Oakland originally built by American Steel. Medium Plenty’s charge was a dynamic, multi-faceted workplace executed on a budget and a short timeline—interior architecture that could activate a large industrial volume without overbuilding it.

Solutions included a wood-clad communal kitchen and custom furniture elements designed to create endless configurations for collaboration, making a large space feel human-scale. Custom furniture was developed with Lambert Holmes, Pseudo Studio, and Binta Ayofemi. The project received a San Francisco Design Week Award, recognizing the workplace as both practical infrastructure and design statement within West Oakland’s industrial fabric.

Workplace interior architecture and interior design by Medium Plenty, photographed by Melissa Kaseman. 1901 Poplar demonstrates how Medium Plenty approaches industrial adaptive reuse for mission-driven tenants: keep the warehouse’s scale honest, insert warm communal anchors, and use movable custom pieces so collaboration patterns can change day to day. The project is sited in Oakland, California. Based on the studio’s published program, the work reads as a office project.