For brands

Show where your products live.

A product photographed against a white wall tells a specifier almost nothing. The same product in a room — at that scale, beside those materials, chosen by a studio whose judgement they trust — tells them everything.

The catalogue problem

Product catalogues are organised the way products are manufactured: by family, by finish, by dimension. Specifiers do not think that way. They are looking at a room and asking what would work in it.

So the most persuasive evidence a brand has — the projects its work is already in — is the evidence hardest to find. It sits in a case-study PDF, or in an architecture feature that credits the photographer and not the furniture.

A product page shows the object, never the space.
The projects it appears in live on other sites, uncredited.
A specifier searching by room type finds nothing.
The studios who already chose it are invisible to the next one.

Products in context

On Archtivy a product is connected to the projects it has been specified into, where a studio has credited it. Each of those leads back to the space, the practice and the rest of their work.

It runs the other way too. Someone reading a project can reach your product from the room it is in, and your brand from the product. That is a route into your catalogue that does not begin with your name.

A brand profile
Your products, your location, and the projects your work appears in — reachable from every product you publish.
Products inside spaces
Where a studio has credited a product, the project appears with it. The credit comes from the people who did the work, not from us.
Discovery by what a specifier is thinking
Category, sub-type, material and the kind of space — not only product names.
Visual discovery
In a project photograph, readers can explore pieces that suit the space. This is similarity, not identification: it surfaces your work to someone looking for that direction.
Enquiries
A reader who wants to specify something can request information about it, and it reaches you.

What this is not

It is not advertising. Placement is not bought, and a product does not appear in a project because a brand paid for it to. Products appear where studios have credited them.

It is not a specification analytics service. There is no dashboard reporting which practices favour your work or where your footprint is growing. We would rather not offer that than offer a version built on too little data.

It is not a marketplace. Nothing is sold here and no transaction passes through us. A specifier who finds your product is sent to you.

What it is: the place your products are found in the context that makes them make sense.

Getting started

Publish your products with their category, materials and dimensions, and add the documentation a specifier needs. As studios credit them in their projects, each product accumulates the spaces it appears in.

If your brand already appears on Archtivy because a studio credited your work, you can claim the profile and take it from there.